You may have heard recently that Pantone, the company that provides matching tools to all those companies you buy products from, announced the color they have chosen as “Color of the Year“. They call it Living Coral.
It’s one of my favorite colors as it’s universally flattering, works well in combination with other colors, and feels fresh just about any time of year.
But what does this matter to you? Well, you’re going to be seeing a lot of it in stores in about 6 weeks – in clothes, in accessories, in advertising. And that doesn’t just happen because Pantone decided it was going to happen. It’s not random. As much as they make it seem like it’s one person in a room just picking a swatch out of a book, the process and reasoning are way more in depth.
I know, because I’ve been on the inside of one of the groups that make annual color forecasts. It’s made up of a large group of designers from all different industries and disciplines. They bring the actual colors they’ve chosen for the next year of their product and present them to the group. It was a privilege to have been selected to share my designs with them.
The important part of the presentation though is the WHY. What drew them to that color, what conversations were they having internally about it? What data points gave them confidence that this was the right choice for them? Does it sell? Do buyers resonate with it?
It’s not a guess. These are people who are letting themselves be affected by the cultural movement 1, 2 or 3 years before the rest of the people start thinking about it. It’s not magic – it’s observation. It’s anthropology.
It’s an intense 3 or 4 days of conversations on the state of the culture of the entire globe. It’s wonderfully overwhelming – and at the end of it, you have a much clearer picture of where people’s heads are.
So it’s no coincidence that every company starts to sell the same colors at the same time. Humans are humans everywhere, and we react to color, in the same way, no matter who we are. Colors create emotion, and using the right color for what you feel (or want to feel) can make all the difference in your happiness.
Which is why I find the reason behind this year’s color fascinating and very resonate.
“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.”
Who doesn’t want warmth and nourishment? Who doesn’t want connection and intimacy? Who doesn’t want to feel comforted and buoyant? This color does all of that.
If you’d like to add a bit of these feelings to your life, I’ve rounded up a few products already on the market below.
This color is best in small bites and works well with most other colors, but I especially love it with its warm neighbors tan and fuchsia. It’s also particularly great when paired with a tactile texture like suede or jute.
If you’re searching online, look under the “Orange” tag, not “Pink” to find colors closest to this shade of coral.
Color doesn’t have to be a challenge.
With my training and experience, you can have confidence in your final selection.
We will get it right, together.